Capitalisation

It can be tempting to over-use capitalisation. Remember that capitals should only be used for proper nouns such as places, titles, names and brand names (if the brand uses capitals).

On the GlobalScot platform, avoid using capitals for anything that feels like ‘a thing.’ This means that our platform features (such as the community feed, news & features, dashboard, events and projects) should not start with a capital letter. Roles within the network don’t need a capital letter - such as business member, engagement partner or admin. The term ‘GlobalScots’ should use a capital ‘G’ and capital ‘S’.

DO NOT USE BLOCK CAPITALS FOR LARGE AMOUNTS OF TEXT AS IT’S QUITE HARD TO READ.

Type	Notes	Do	Don’t
Headings	Sentence case	Here’s what a heading looks like	Here’s What a Heading Looks Like
Navigation items	Sentence case	Community feed	Community Feed
Platform features	Lower case	Go to our community feed	Go to our Community Feed
Form field labels	Sentence case	First name	First Name
GlobalScot	Capital ‘G’, capital ‘S’	Find a GlobalScot near you	Find a Globalscot near you, Find a Global Scot near you.
Business member	lower case	Join as a business member	Join as a Business Member
Buttons	Sentence case	Read more	Read More
Job titles	Upper case if specific, lower case if generic	Minister for Housing, creative director	minister for housing, Creative Director