Audience
- 11 companies (a mix of non-exporters, early-stage exporters and SME existing exporters)
We were focusing on
- Understanding businesses’ experiences and challenges of exporting
Focus
- How companies feel about exporting
- What do they need to help them export?
- What exporting areas are most important to them?
- What information about exporting is missing that they need?
Summary of insights
- Top priorities are route to market, seeking buyers, logistics, customs, TTQIs and competitor intelligence
- Businesses need help with the technical side of exporting, particularly relating to Brexit
- User needs depend upon what exporting stage they’re at:
- Uncertainty
- Noise
- Not sure who to talk to
- Time Poor
- The information is not sector specific enough
- 5 main types of customer / need
- A. I started exporting due to an international request and had to learn very quickly
- B. I am looking for tarrifs and customs info
- C. I am looking for opportunities
- D. I am looking for intermediary info (distributors etc…). “I got stung in the past”
- Z. Doing fine alone
Files