:: Online research and testing

Phase

• Beta

Date and type

• June 20th 2020, Userzoom

Hypothesis

• The new home page navigation bar will be easy to use and surface pages that are lower in the site Hierarchy.

We tested with

• With 10 people from the generic UserZoom panel
• This was a generic online unmoderated test

What the test involved

• They were asked to look at the homepage and sub pages to give comment. This would force them to use the navigation bar, without us specifically mentioning it.

What we discovered

• The Hypothesis was supported
• The homepage was well received with comments around it being clean, having clean design, uncluttered layout, nice photography and clear fonts.
• The home page “navigation bar” worked seamlessly for all users.
• The actual homepage was viewed favorably.
• Other observations:
  • Some people thought the home page was too long
  • Some people viewed the images as stock photography and a bit fake.
  • Some people said the hero banner was too large and they would rather have seen useful content sooner on the page.
  • One user said the site looked like LinkedIn and had seen nothing to suggest that this was more useful.

What we’ll do next

• Adopt this navigation bar
• Review the nagative feedback with regards to:
  • Images
  • Page Length
  • Hero Banner size