:: Online research and testing

Phase

• Alpha

Date and type

• Dec 4th 2019, Userzoom

Audience

• 32 participants

We were focusing on

• Designing the homepage

What the test involved

• Participants were given a list of features that could appear on a homepage. They were asked to rank them in order of importance.

What we discovered

• The most important features for a networking membership homepage (in order of priority) were:
  • Sign-up button
  • Network features
  • Membership information
  • Network information
  • Large header image
  • Find out more about signing up
  • News
  • Case studies

  What we’ll do next

  • Use this information to structure the homepage wireframes
  • Continue testing to gather more information that will help us design the homepage