Phase: Discovery

Audience and tool used

• 10 customers on UserZoom

Focus

• How do users feel about third-party logins, would they use it
• Mandatory Multiple Factors Authentication (MFA) for an account
• Account locked aftet too many login attempt
• Verification time

What we discovered

• The most popular third-party sign-in options were Google and Microsoft, but 40% of users said they wouldn’t use any third-party options for a business account
• All users supported the idea of having MFA on a business account, but 60% thought it should be optional rather than mandatory
• If a user’s account gets locked because they entered an incorrect password too many times, most expect to be able to request a password reset via email rather than phoning someone
• Most users aren’t willing to wait very long for their account to be verified, though they will wait slightly longer if they are applying for funding than business support

Supporting document

• Summary of the questions and results - PDF