Personas

The big 8

• Lou
• Jay
• Frankie
• Charlie
• Sam
• Jean
• Al - Content Manager
• Jo - Enquiry Handler

Work done to create the big 8

• Personas - Review Spring 2019
• Personas - 8 (Nov 2019)
• Personas - Spectrum

Sector or Project specific personas

• Funding Personas 2021
• Export Company Personas

Next Steps to using these personas

1. Define scenarios template for adding to Personas.
2. Define potential International Personas to start work on
3. Look at intermediaries
4. ?

Scenarios to consider when using them

• Exporting
• Sectors
• Hit a wall
• Keen to grow
• Location
• Business Stage
• ?