Scottish Enterprise
https://scottish-enterprise.com
History
- The Scottish Enterprise Website (shortened to SE.COM) has been up and running for almost 25 years.
- It has gone through many iterations and been managed and delivered both internally and by Agencies
- Different parts of Scottish Enterprise think that it does different things for different people.
Who it is for
Summary of beliefs observed
Meeting Expectations & Obligations
- It is there because we are expected to have a website
- It is there because we are mandated to have a website
Promotion / Reach
- The website is a big Brochure for everyone in Scotland to see what we do
- The website is to justify what we do and tell people who we are
- It is there to sell our services
Acquisition & Conversion
- The website is to signpost potential customers to Face 2 Face (F2F) services
- It is there to get you to call us
- It is there to get you to fill in a Contact Us form
- It is there to collect information about potential Customers (Prospecting)
- It is there to fulfil marketing journeys
- It is there to get people to Register and then login to a Backend System
Retaining Customers
- It is there to keep Customers informed
- It is there to support a backend system that does xxx
**Time Saving **
- It is there to stop you from calling us (if you are not someone we want to be talking to)
- It is there to save Customers time
- It is there to make things easier for customers
- It is there to make things quicker for customers
Customer Groups
- It is for all Scottish Companies
- It is for all Scottish Companies that are High Growth
- It is for all Scottish Companies that are Large
- It is for all Scottish Companies that are Medium
- It is for all Scottish Companies that are Aerospace
- It is for all Scottish Companies that are Oil and Gas
- It is for all Scottish Companies that are Creating lots of jobs
- It is for all Scottish Companies that are Already working with SE
- It is for all Scottish Companies that are Account Managed
- It is for all Scottish Companies that are In the Central Belt
- It is for all Scottish Companies that are
- It is for all Scottish Companies that are
- It is for all Scottish Companies that are not my company?
- It is for everyone apart from Hair Dressers
- It is for everyone except Lifestyle companies