Funding

Funding Services

February Discovery Research

Phase: Discovery

Audience

What we discovered

Learning Area
💡 Claims evidence  
customer accounts are nothing new. people understand them but do expect there to be a reason and benefit for/from them Account/Login
smaller companies happily share their login details around colleagues. Account/Login
companies would share bank details but were a bit more reticent around sharing staff salaries (especially by email) Account/Login
users expect that SE will protect their data appropriately User sentiment
users could complete the task BUT it did not fit their mental models of how these things are organised. Layout
SE language was an issue Language
Being too informal actually dissuaded some people as they viewed financial transactions as being a very serious affair. User Sentiment