November 2018 Discovery Research
Phase: Discovery
Audience
- Funding Project Team, Stakeholders, Product Owner & Customers
What we discovered
Learning | Area
— | —
💡 The prototype of online application process. To inform the next iteration of the process |
clarity of language welcomed | Language
some calls to action missed as they were below the fold | Layout/ Design
users would like a clear timeline for the process | Timescales
Customers thought they were on the application journey whilst on the evaluation stage | Complexity
Concept of registering to apply was readily accepted | Account/ Login
Playing back of already submitted information was received well | Layout/ Design
🧰 We Changed |
Updated position of the call us CTA to be more prominent. |
Made the eligibility and application stage clearer by giving the sections headings. |