Funding

Funding Services

November 2018 Discovery Research

Phase: Discovery

Audience

What we discovered

Learning | Area — | — 💡 The prototype of online application process. To inform the next iteration of the process | clarity of language welcomed | Language some calls to action missed as they were below the fold | Layout/ Design users would like a clear timeline for the process | Timescales Customers thought they were on the application journey whilst on the evaluation stage | Complexity Concept of registering to apply was readily accepted | Account/ Login Playing back of already submitted information was received well | Layout/ Design 🧰 We Changed |
Updated position of the call us CTA to be more prominent. |
Made the eligibility and application stage clearer by giving the sections headings. |