September Discovery Research
Phase: Discovery
Audience
- Funding Project Team, Stakeholders, Product Owner & Customers
What we discovered
| Learning | Area |
|---|---|
| 💡My Account wireframes round 2 |  |
| Users loved the clearer page layouts | Layout |
| Privacy policies still scare or bore people | User Sentiment |
| Descriptive text needs to be visually grouped with the thing it relates to (Help text obviously connected with a form field etc…) | Layout |
| call to action text on buttons is critical to get right. It must be tested. | Layout/Navigation |
| Primary and Secondary call to action’s need to be made more obviously hierarchical | Navigation |
| When things go wrong, we have to be much more obvious about pointing it out. | Alerts/Notifications |
| 💡My Account homepage prototypes |  |
| the simplest page was preferred | Layout |
| users liked colour to help distinguish sections | Layout/Navigation |