Eligibility Messaging Research
Phase
Beta
Audience
- 9 potential customers
We were focusing on
- Eligibility messages
What we discovered
- Bold, Clear and Obvious, win the day.
- Positive language also tested well
| Learning |
|---|
| Go with V4. These interstitial pages put users at ease. |
| This was the first or second choice of all participants |
| Simplicity is good |