SIB June 26th 2020 Alpha/Beta Research
Phase: Alpha/Beta
Audience
- Funding Project Team, Stakeholders, Product Owner & Customers
Focus
- To test the contents page & guidance notes which precede the Early Stage Growth Challenge Fund application.
- To determine whether content is:
- Clear
- Easy to understand
- To establish whether users:
- Understand what the fund is for
- Understand who the fund is for
What we discovered
| Learning |
|---|
| đź’ˇ Early Stage Growth Challenge Fund application |
| Users found the information on these pages clear and easy to understand. |
| Users were able to give a good account of who the funding is for and what the funding should be used for after reading these pages. |
| Understanding and clarity increased further after reading the guidance notes. |
| Some users expressed a preference for a larger font with more tables/bullet points to make the volume of information easier to digest. |
🎧 Quotes
| Quote |
|---|
| “I find that the language is the real strength on this page and due to the writing style the explanation can be easily understood” |
| “The volume and the technical nature of some of it makes it slightly difficult. But there is also more detail needed which may be required for certain businesses” |
| “There is necessarily a lot to digest and I would need to re-read several times if I thought my business might be eligible” |
| “A very thorough explanation of all that it entails and requires” |
| “The information was pretty easy to understand and directed towards the intended audience. It was transparent and also in plain and simple terminologies” |