FUND Application wireframe (green jobs) March
Phase
Audience
- Potential Customers
- 6 Recruited for F2F Video Calls
Focus
| Research Questions |
| Do users understand what the different types of evidence are and what they would provide? Is it clear who’s eligible for the call? |
| Is it clear what kind of projects the call could support? |
| Is the claims content useful and would users want to know more before applying? |
| Did users find it useful to know what factors we’ll consider when reviewing applications? |
| Is there anything that’s unclear or missing? Anything users would have liked to know more about? |
| Is the language clear/do we use any unfamiliar terms? |
| Did you notice the postcode checker? If so, was it clear why this was provided? |
What we discovered
| 💡 Learning |
| Language is clear |
| The page is too content-heavy – users struggle to take in all of the information |
| The information about claims needs to be higher up on the page |
| Users need more clarity about what a green job is – some examples would be helpful |
| The postcode checker is clear, but we need to ensure it’s clear what to do if you aren’t in the Scottish Enterprise area |
Recomendations
| Recomendations |
| Investigate using accordions to make the content on the page easier to digest |
| Move the claims section higher up the page |
| Add some examples of what a green job is |
| Link off to similar services in the HIE/SoSE areas so businesses in those areas don’t hit a dead end |
Files
2021_03_04_PLAYBACK_Green Jobs.pptx