Expression of Interest (EOI) V1 Testing
Phase: Discovery
Audience and tool used
- Unmoderated testing on UserZoom with people in Scotland who are business owners or decision makers
Hypotheses
- People will welcome the Expression of Interest approach
- The form will make sense and be easy to use
What we discovered
People will welcome the Expression of Interest approach
- People understand the benefits of the approach
- They think it will save them time in the long run
- Expect to not have to resubmit the same information again
BUT
- Would rather have a quick online solution that gives an immediate answer
- Have a solution that can be left and returned to with their data still saved
The form will make sense and be easy to use
- Most of the sections of the form were clear, but there is room for improvement, particularly in the project information and outcomes sections