Expression of Interest (EOI) V2 Testing

Phase: Discovery

Audience and tool used

• Unmoderated testing on UserZoom with 10 people in Scotland who are business owners or decision makers
• We tested a Word document version and a web version

Hypotheses

• People will welcome the Expression of Interest approach
• The form will make sense and be easy to use

What we discovered

People will welcome the Expression of Interest approach

• The online solution scores better than the word document BUT people want to be able to save their data

The form will make sense and be easy to use

• The form makes overall sense
• People conflate EOI and pre-qualification
• The ability to save progress is valued

Supporting documents

• EOI v2 Findings