Opportunity Management names options testing

Audience and tool used

• 45 users on UserTesting.com (online unmoderated)
• 5 potential customers (face-to-face on Teams)

What we tested

5 potential names:

• Bespoke business support service
• Business Support Service
• Tailored support service
• SE business support service
• Opportunity Management

Results

Face-to-face

1. Bespoke business support service
2. Business Support Service
3. Tailored support service
4. SE business support service
5. Opportunity Management

UserTesting.com

1. Business Support Service
2. Bespoke business support service
3. Tailored support service
4. SE business support service
5. Opportunity Management

Recommendations

• Choose a name for customers that says what it does
• Drop Opportunity Management as an external (customer-facing) name

Supporting documents

• Opportunity Management names options testing