Key principles
- All Scottish Business Support can be found online at a single site
- There are Assisted Digital options for those who can’t, or do not want to use the website
Pattern
- The website should have listings of all Scottish Business services.
- It should have enough information to allow customers to make informed decisions about which services are for them.
- It should be optimised so that you find it first when looking for any Scottish Business Support that is delivered by the Public Sector.
Anti Pattern
- Websites that actually deliver the services rank higher than the central Find Business Support website
Supporting research
- 460 research interactions covering all aspects of this area from
- Potential
- Demand
- Implementation of a project to deliver this
- Desk research on
- Previous similar projects
- Insights from other research
The research summarises as:
- I find it hard to find stuff
- I have to look at lots of different, and confusing, government websites to try and find stuff
- When I find stuff, it is worded quite confusingly
- Public Sector uses Jargon and Acronyms to make it hard for normal people to understand what is on offer
- The Public Sector does not trust SME’s
- Service delivery is far to bureaucratic
- I find it hard to choose which services are best for my Business
- I waste a lot of time looking
- I often waste time applying for the wrong thing
- I would like an easier way to “Shop” for public sector support
- Could you just list it all in one place (and make that easy to use)
Tags
- SEP
- FindBusinessSupport
- Find Support
- Support