Online testing (July) of Homepage, Covid 19, Route Map Prototype & Industry Filter :: Online research and testing
Audience
-Scottish & UK Business owners
Focus
To test functionality around
- Homepage & FBS site
- Covid 19
- Route Map Prototype
- Industry Filter
Summary of insights
Homepage & FBS site
- The layout is appreciated
- The uncluttered pages are easier to users
- It has lots of useful information
- Outdated information is not removed quickly enough (It is still visible)
- The site lacks a distinct personality
- Topic search should be more prominent
- Live chat would help confused users
Covid 19 Page
- Easy to navigate
- Calendar Dates are appreciated
- It covers both, Near and Longterm issues
- The Topic based search works well
- The Topic based search should be higher on the Page
- A chatbot or some other interaction method would help users when they are confused
- The information can be overwhelming. It could possibly be summarised or tiered.
- There could be longer lists of Q&A rather than just collated top ones
Route Map Prototype
- All users liked the concept of route map and shared positive comments about the map – simple layout, easy to understand, very informative, readable and visually pleasing.
- There was some confusion as to the number (1 to 8) in the middle of the page and some felt jumping from left to right could be avoided.
- Some mentioned it would be good to have filter by industry option or a search box.
- All 10 users would like this map to be made available on the website:
Industry Filter
- Users found the new industry filter easy to use, simple and easy to find.
- Simple, plain, easy to use, logical were some of the comments made by the users.
- Some dislikes included the design being a bit bland, colourless, some sectors being left out like farming, finance, digital.
- Users understood what the “other sectors” industry tag meant and were happy with the search results displayed when it was selected.
- Overall users were happy with the search and filter options that were available under the browse support web page.
Customer Quotes on Route Map
- “It shows to workers and owners that there is a plan in place for re opening and creating a safe environment”
- “I think this route map is a really clear and defined way of letting businesses and the general public know what the rules are. I’d much rather use a route map like this than try to wade through all the detailed information and try to keep track of the changes myself or remember when they become live”