Over the course of 2020, most companies gradually lost urgency over Brexit.
Repeated Deadlines and False starts eroded the sense of urgency in them.
There were also quite a lot of people who were stung, following previous advice, and were very cautious about actually actioning any plans.
Chronology
Mid 2019
Lots of anxiety
High appetite for information
Frustration around lack of information
Late 2020
Noticeable reticence about trusting government sources
Examples of companies that had either been stung, or realised that they would have suffered, from following previous government advice.
Early 2020
Highly depleted appetite for Brexit advice
Quite high doubt about Brexit readiness advice from Government sources
Variations
There is a high degree of variability between sectors
Sectors such a Food & Drink have highly integrated Vertical Supply chains, often within Europe. Ability to Import Ingredients and then Export finished products back to Europe is critical.
Supporting reports and other sources
This has been observed over Brexit testing throughout 2018, 2019, 2020 & 2021
It is derived from dozens of test sessions and demonstrates a solid trend
