Summary

• We ask for the same info every time someone contacts us or applies for something
• We sometimes ask for the same info again within a single application process

Chronology

In 2020:

• companies are averaging 2.2 products each where we require them to complete another application form
• As processes are automated but not yet linked up, there is the potential for the situation to worsen before improving

Variations

• Account managers sometimes shield customers from this

Supporting reports and other sources

• Advantage Lab outputs

Tags (keywords)

• Repeat
• Re-use